Back
Streamline Google Reviews in Freshdesk with GMB Multiple Account
Benny
- July 10, 2025
5 min read
Picture This…
You're juggling support tickets, live chat queries, and now—Google Reviews and Questions pop up across multiple business listings. You’re switching between 12 browser tabs, unsure which review you already replied to, and your team misses one... A customer complains publicly on Twitter.
Now imagine:
What if you could reply to every Google Business review or question directly inside Freshdesk—just like any other ticket?
No tabs. No confusion. No missed reviews.
🎯 That’s where the Google My Business (GMB) – Multiple Account app comes in. It’s the productivity boost your support team deserves.
✅ What Is GMB – Multiple Account?
This Freshdesk app connects one or many Google Business listings with your Freshdesk helpdesk.
🌀 How It Works:
- A customer posts a review or question on your Google Business Profile
- The app fetches updates every 30 minutes
- A Freshdesk ticket is automatically created
- Your agent responds directly in Freshdesk
- The reply is published back to Google
- If unanswered, your team gets notified
No more lost tabs. No more missed reviews. Just seamless engagement.
🛠️ Why GMB Multiple Account Integration Matters
1. 💬 Don’t Let Reviews Slip Through the Cracks
Public reviews impact your brand’s image. This app ensures every review gets addressed—fast.
2. ⏱ Save Time
No more copy-pasting or logging in and out. Everything flows through Freshdesk.
3. ❓ Make Google Questions Count
Turn Google Q&A into tickets—so every inquiry becomes a sales opportunity.
4. 📊 Track & Analyze
Get deep insights into review trends, top-performing locations, and team responsiveness.
🌟 Top Features of GMB Multiple Account
🔍 Multi-Location Support (Up to 500!) ⭐ Filter by Star Ratings (e.g., only 1–3 star reviews) 🏷️ Custom Tags & Groups for ticket routing 📈 Analytics Dashboard to monitor reviews & responses 📬 Weekly Reports & Instant Alerts
🔧 Real Use Cases
Case 1️⃣: Bob’s Bistro – Single Location
Bob runs a trendy restaurant in the city.
Challenge: Missed reviews and unanswered questions.
Solution:
- Reviews auto-convert into tickets
- Agents reply from Freshdesk
- No complaints go unanswered
Case 2️⃣: Handy Helper – 12 Locations
A home service provider with branches across the state.
Solution:
- All 12 GMB listings linked
- 1-star routed to operations
- 5-stars forwarded to marketing
- Office hour questions go to branch teams
Case 3️⃣: National Franchise – 300+ Locations
Franchise receives hundreds of reviews daily.
Solution:
- Onboard up to 500 locations
- Smart tags (by rating, location, type)
- Weekly reports catch emerging trends
- Ops team takes immediate action
🧩 Installation Guide
-
Pre-Setup
- Create a custom Single Line Text ticket field (e.g.,
review_id
) - Create a Dropdown named
review_type
:Google Review
,Google Question
- Create a custom Single Line Text ticket field (e.g.,
-
Connect Freshdesk
- Click Install
- Fill in admin details
- Map custom fields
- Configure groups/tags
-
Link Google My Business
- Go to the Google Account tab
- Click Add Account → OAuth Login
- Enable the sync
-
Configure Locations
- Enable location
- Set rating filters
- Done! Tickets will start flowing
🎯 Best Practices for Teams
- Use Tags like
location_nyc
,rating_1
,type_question
- Route Smart with automations
- SLA Rules – e.g., respond to 1–3 star reviews within 4 hours
- Use Dashboard for insights
- Set Alerts for ticket sync failures
🤔 FAQ
Q: Does the app pull in old reviews?
A: Only from a configured start date—new reviews by default.
Q: Can I edit Freshdesk replies later?
A: Yes, edits don’t auto-sync unless republished.
Q: How frequent is the sync?
A: Every 30 minutes.
Q: What about Google Questions?
A: They are handled as review-type “Google Question”.
Q: GDPR-compliant?
A: Yes. Only public review/question data is retrieved.
📈 Results from Real Users
🕒 Bob’s Bistro saw 70% faster response times ⭐ Handy Helper improved TrustScore by +0.4 in 3 months 🧠 A franchise fixed a recurring complaint using trend data
🛍️ Final Takeaway – Why Install Now?
Ignoring reviews = lost revenue.
GMB Multiple Account for Freshdesk:
🚀 Makes Freshdesk your central feedback hub
🧠 Turns every Google interaction into a ticket opportunity
📊 Gives data visibility to manage public reputation
🏢 Works whether you're 1 store or 500 branches
✅ Next Steps
- Install the App from Freshworks Marketplace
- Configure Freshdesk fields and tag rules
- Link Google accounts
- Set up star filters and location rules
- Monitor performance via dashboard
Start today. Save time. Stay in control. Let Freshdesk manage your Google Reviews, effortlessly.