Manage Trustpilot Reviews in Freshdesk with Trustpilot Multistore

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Manage Trustpilot Reviews in Freshdesk with Trustpilot Multistore

Lee Robinson

Benny

- July 3, 2025

4 min read

helpdesk

Customer reviews can either make your day or ruin your lunch break.

One moment you're basking in a glowing 5-star Trustpilot review, the next you're hit with a soul-crushing 1-star rant that includes the phrase: “utter disappointment.” Ouch.

But what if you could manage all your Trustpilot reviews—the good and the “could-be-better”—right inside Freshdesk?

Say Hello to Trustpilot Multistore 🎉

Trustpilot Multistore is a must-have app that automatically converts every Trustpilot review into a Freshdesk ticket so your support team can:

✅ Respond quickly
✅ Stay professional
✅ Avoid tab switching

Let’s dive in and show you why this might just become your support team’s new best friend.


🧠 What Is Trustpilot Multistore?

In simple terms? It's your bridge between Trustpilot and Freshdesk.

Then, it does some serious automation magic:

✅ Respond to Trustpilot reviews directly from Freshdesk 🔁 Sync responses back to Trustpilot automatically 📩 Track reviewer replies in the same Freshdesk ticket


🌟 Why Trustpilot Reviews Matter

Let’s be honest: Trustpilot is where customers go to tell the truth.

Whether happy, angry, or just chatty, their reviews shape your brand’s public image.

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The Problem?

Managing reviews manually is a nightmare:

🌀 Too many tabs
❌ Missed replies
😞 No tracking
😩 Zero follow-up

The Solution?

Trustpilot Multistore delivers feedback into your support workflow with:

🚫 No missed messages
🚫 No angry reviewers left unheard
🚫 No guessing who responded


🚀 What Makes Trustpilot Multistore So Useful?

🔀 Automatic Ticket Creation

Every new Trustpilot review = A new Freshdesk ticket
→ No copy-pasting. No review left behind.

🏪 Multi-Account Review Management

Running multiple stores, brands, or locations?

Trustpilot Multistore supports multi-account setups with:

  • Unified views
  • Easy switching
  • Simplified tracking

Perfect for franchises, global brands, and multi-location businesses.

💬 Two-Way Reply Sync

Reply once from Freshdesk.
It posts on Trustpilot.
If the reviewer replies again?
It lands back in the same ticket.

Smart and seamless.


💡 Why Businesses Love It

🚀 Faster response time
💬 Better customer engagement
🔄 Reduced platform switching
🔒 Improved issue tracking
🎯 More reviews turned into meaningful conversations

Stronger customer relationships = Better brand credibility


🔥 Real-World Wins

📌 Scenario 1: The “You Forgot Me” Review

“I left a complaint and no one replied. 👎”

Now, it becomes a Freshdesk ticket.
Your team responds immediately.
Star rating jumps from 1⭐ to 4⭐.
Boom. 💥


📌 Scenario 2: Happy Customer Wants More

5-star review: “Love your product—hope to see more deals soon!”

Your agent responds via Freshdesk:

“Here’s a discount code for your next order!”

🎉 Trustpilot sees it.
🛍️ Customer makes another purchase.


📌 Scenario 3: Review Mystery Solved

Review: “Didn’t work. Meh.”

Your agent replies to open a dialogue.
Clarifies issue. Resolves it.
Maybe even turns it into a positive follow-up.


🛠️ How to Install Trustpilot Multistore (Step-by-Step)

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No coding needed. Just follow these steps:

Step 1: Connect Freshdesk

  • Enter Freshdesk subdomain + API key

Step 2: Configure Channels

  • Go to Configuration tab
  • Click Refresh
  • Choose Channel Type (email, phone, etc.)
  • Click Save

Step 3: Link Trustpilot

  • Click Add Trustpilot Account
  • Log in to Trustpilot
  • Authorize the app

Step 4: Sync Locations

  • Go to Location section
  • Click Refresh to load locations
  • Enable locations
  • Set rating filters (e.g., only 1–3 stars)

Step 5: Final Step – Install!

  • Review everything
  • Click Install

🎉 Done! Your review workflow is now automated.


🤓 FAQs

Q1: Do I need multiple Trustpilot accounts?
Not required. But if you have them, we support managing them all in one view.

Q2: Can I reply to reviews in Freshdesk?
Yes! Replies post directly to Trustpilot.

Q3: What if the reviewer responds again?
The conversation continues in the same Freshdesk ticket.

Q4: Will this improve our support workflow?
Absolutely—fewer tabs, faster replies, and better tracking.


🎨 In Summary

If you care about Trustpilot reviews, you need a smarter way to:

🔄 Respond
🎯 Track
📈 Leverage them for brand growth

Trustpilot Multistore is the answer.

✨ Turn every review—good or bad—into a meaningful conversation.
✨ Build customer trust.
✨ Strengthen your public brand perception.


🛒 Ready to Get Started?

Install Trustpilot Multistore today
And turn feedback into your business's superpower 💪