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Manage Trustpilot Reviews in Freshdesk with Trustpilot Multistore
Benny
- July 3, 2025
4 min read
Customer reviews can either make your day or ruin your lunch break.
One moment you're basking in a glowing 5-star Trustpilot review, the next you're hit with a soul-crushing 1-star rant that includes the phrase: “utter disappointment.” Ouch.
But what if you could manage all your Trustpilot reviews—the good and the “could-be-better”—right inside Freshdesk?
Say Hello to Trustpilot Multistore 🎉
Trustpilot Multistore is a must-have app that automatically converts every Trustpilot review into a Freshdesk ticket so your support team can:
✅ Respond quickly
✅ Stay professional
✅ Avoid tab switching
Let’s dive in and show you why this might just become your support team’s new best friend.
🧠 What Is Trustpilot Multistore?
In simple terms? It's your bridge between Trustpilot and Freshdesk.
Then, it does some serious automation magic:
✅ Respond to Trustpilot reviews directly from Freshdesk 🔁 Sync responses back to Trustpilot automatically 📩 Track reviewer replies in the same Freshdesk ticket
🌟 Why Trustpilot Reviews Matter
Let’s be honest: Trustpilot is where customers go to tell the truth.
Whether happy, angry, or just chatty, their reviews shape your brand’s public image.
The Problem?
Managing reviews manually is a nightmare:
🌀 Too many tabs
❌ Missed replies
😞 No tracking
😩 Zero follow-up
The Solution?
Trustpilot Multistore delivers feedback into your support workflow with:
🚫 No missed messages
🚫 No angry reviewers left unheard
🚫 No guessing who responded
🚀 What Makes Trustpilot Multistore So Useful?
🔀 Automatic Ticket Creation
Every new Trustpilot review = A new Freshdesk ticket
→ No copy-pasting. No review left behind.
🏪 Multi-Account Review Management
Running multiple stores, brands, or locations?
Trustpilot Multistore supports multi-account setups with:
- Unified views
- Easy switching
- Simplified tracking
Perfect for franchises, global brands, and multi-location businesses.
💬 Two-Way Reply Sync
Reply once from Freshdesk.
It posts on Trustpilot.
If the reviewer replies again?
It lands back in the same ticket.
Smart and seamless.
💡 Why Businesses Love It
🚀 Faster response time
💬 Better customer engagement
🔄 Reduced platform switching
🔒 Improved issue tracking
🎯 More reviews turned into meaningful conversations
Stronger customer relationships = Better brand credibility
🔥 Real-World Wins
📌 Scenario 1: The “You Forgot Me” Review
“I left a complaint and no one replied. 👎”
Now, it becomes a Freshdesk ticket.
Your team responds immediately.
Star rating jumps from 1⭐ to 4⭐.
Boom. 💥
📌 Scenario 2: Happy Customer Wants More
5-star review: “Love your product—hope to see more deals soon!”
Your agent responds via Freshdesk:
“Here’s a discount code for your next order!”
🎉 Trustpilot sees it.
🛍️ Customer makes another purchase.
📌 Scenario 3: Review Mystery Solved
Review: “Didn’t work. Meh.”
Your agent replies to open a dialogue.
Clarifies issue. Resolves it.
Maybe even turns it into a positive follow-up.
🛠️ How to Install Trustpilot Multistore (Step-by-Step)
No coding needed. Just follow these steps:
Step 1: Connect Freshdesk
- Enter Freshdesk subdomain + API key
Step 2: Configure Channels
- Go to Configuration tab
- Click Refresh
- Choose Channel Type (email, phone, etc.)
- Click Save
Step 3: Link Trustpilot
- Click Add Trustpilot Account
- Log in to Trustpilot
- Authorize the app
Step 4: Sync Locations
- Go to Location section
- Click Refresh to load locations
- Enable locations
- Set rating filters (e.g., only 1–3 stars)
Step 5: Final Step – Install!
- Review everything
- Click Install
🎉 Done! Your review workflow is now automated.
🤓 FAQs
Q1: Do I need multiple Trustpilot accounts?
Not required. But if you have them, we support managing them all in one view.
Q2: Can I reply to reviews in Freshdesk?
Yes! Replies post directly to Trustpilot.
Q3: What if the reviewer responds again?
The conversation continues in the same Freshdesk ticket.
Q4: Will this improve our support workflow?
Absolutely—fewer tabs, faster replies, and better tracking.
🎨 In Summary
If you care about Trustpilot reviews, you need a smarter way to:
🔄 Respond
🎯 Track
📈 Leverage them for brand growth
Trustpilot Multistore is the answer.
✨ Turn every review—good or bad—into a meaningful conversation.
✨ Build customer trust.
✨ Strengthen your public brand perception.
🛒 Ready to Get Started?
Install Trustpilot Multistore today
And turn feedback into your business's superpower 💪